Alfasud "The Very Car" sticker

[GAY333]

Need information on an Alfasud sticker!
We recently acquired much of Ray Gulson's 901 series parts, and included were some stickers, now very old and the backing glue has dried out so they no longer stick. They are 9 cm diameter, and show a small AR badge, a green crocodile/alligator wearing a gold crown, whispering the thought bubble: Alfasud (in script, red) THE VERY CAR (in black), all on a black background.
Does anyone have any information about the stickers, or the advertising campaign? Was it Australian, or from overseas? The only reference on the net I can find is someone selling them on eBay in France.
Thanks in advance.