Interview - Luca De Meo - Alfa Romeo CEO

[Scott Farquharson]

Q&A | Luca de Meo, Alfa Romeo CEO

When will Alfa Romeo return to America, and what strategy will you pursue?

Our comeback cars are the 8C coupe and spider, which will be distributed through the Maserati dealer network. We are also looking at local production. But it's too early to talk about where, when, and with whom.

Will you export the new Mi.To small car to the U.S.?

It's a key product for Alfa, with a projected 2009 sales volume of 80,000 units. Whether we bring it to America is a different story. Very small cars may not be the ideal number-one priority for a market like North America. And if you do a small car for the U.S., you may want to build it locally, or at least in the NAFTA corridor.

Is the new Alfa crossover that goes on sale in 2010 a must-have for the U.S.?

Since this is not a conventional SUV but a sporty crossover, it should work equally well in both worlds.

What about a clear commitment to further improve quality?

Consider it done. We have just invested about $300 million in a host of quality-related measures.

Alfa is missing one element that no real premium car can do without, and that's rear-wheel drive.

We're working on it.

Could you be a bit more specific, please?

Well, [it's likely that] the Brera and Spider successors will be rear-wheel drive. Rear-wheel drive also would be perfect for a small sports car along the lines of the much-loved Duetto. Buying [the RWD hardware] from a partner may entail too many compromises, but doing the R&D work ourselves may be too costly. We have yet to find a scheme that works.

The 8C was codeveloped with Maserati and Ferrari. Wouldn't Maserati also be a good source for that new rear-wheel-drive architecture?

That's a thought.

Jaguar is reportedly another alternative. After all, Jaguar's new owner, Ratan Tata, is a member of the Fiat supervisory board.

This has not escaped me.

Will there be a successor to the 8C?

On June 24, 2010, Alfa Romeo will celebrate its centenary with a rather special new car fit to forge links between old times and a promising future. Mark your calendar.

[alfagtv58]

Good Post!!

Out of curiosity, where did you get this from?

[Scott Farquharson]

I know this sounds lame, but i have a Google News Alert on "Alfa Romeo" that sends me an email with all articles in the news about Alfa for that day.  I'll send you one.

[AgeG]

AHHHH finally, a return to rear wheel drive, Alfa will once again be the true drivers car!

[1750GT]

Here Here, praise the Lord! I read an article about six months ago that Alfa were also looking at sourcing the GM premium rear drive platform that they use for the catalac range and other GM brands in a less expensive guise, however I noticed this wasn't mentioned in the article.

Unfortunately with the car makers now having huge problems with having to cut costs in the wake of recession in Europe and the US Alfa's plans for rear drive may be delayed. They may also take the easy option and use the special E-dif slated for the MiTo and Fiat 500 Abarth rather than attempt a rear drive platform some time soon.

Heres hoping however that they get it together and go rear wheel drive, as a minimum on their premium models.

1750GT

[Scott Farquharson]

The GM hook up is history...Tata is the most likely..

[1750GT]

Scot Tata? hope not, where did you hear this one? I think I'd prefer the E-dif


1750GT

[pep105]

Maybe it wouldnt be such a bad thing 1750GT as Tata are seriously cashed up and could provide Alfa the resource to devolep/acquire a RWD platform as long the design/development engineers have free reign and the Alfa spirit is not diluted.

The joint development for the 159 platform from the GM venture resulted in the 159/Brera being far heavier than it should as the platform was designed for GM and Saab FWD vehicles and was significantly strengthened to accomadate V8 engines. When the joint venture went sour Alfa was left holding the bag. Which is why weight reduction is part of the 159 Facelift.

[1750GT]

Thanks for the additional info: pep105. I agree with the cashed up bit but like the GM hook up if they have to start from scratch and don't have a reasonable starting platform, invariably Alfa may end up getting invlolved in the mire again with no real result; and Tata aren't exactly leaders in the art of rear drive themselves. If you hear anything more would appreciate the info: Thanks

1750GT

[Scott Farquharson]

The Tata hook up was in an article - don't forget they now own jag and that may be the basis for the new RWD platform.

[1750GT]

Well Scott you do make a good point, a jag platform would not be a bad thing at all, but alas as you may have read elsewhere in this forum Fiat has unfortunately signed a joint platform sharing agreement with the Yanks, Chrysler, which is currently under due diligence, damn just as I was getting used to the jag rear drive platform idea and totally forgotten about the Idian connection.


1750GT

[Scott Farquharson]

Yes, saw that - Alfa 300C.....