ATECO Interview - Alfa Romeo Distributor (Australia/NZ)

[kalel]

Hi Guys,

Some of you may find this of interest.

In October this year, I conducted an interview with ATECO PR Manager, Ed Rowe.

http://au.youtube.com/watch?v=eoYiQgsrbCc

Subjects touched on include:

* Company History
* Mito Australian Release
* Future Models (149, 169)
* Alfa Perceptions
* 5 Year Warranty
* Positioning
* TV Advertising
* Poor Sales
* Alfa Depreciation
* Customisation
* Australian Motor Shows